You might be thinking, “Why does ranking on Google matter for my small business? I’m too busy running my business to invest time in something like that!” But we’re here to tell you that ranking on Google can help your small business in more ways than one. Not only can it help you get more website visitors, but it can also help you build credibility and trust with your potential customers.
Ranking on the first page of Google search results can be a game-changer for small businesses. In fact, according to Moz, the first result on Google gets 33% of search traffic. This means that if you want your small business to succeed, you need to find ways to rank higher on Google. But how exactly do you do that? Keep reading to find out.
1. Do keyword research
The first step to ranking higher on Google is understanding what keywords your potential customers are using to find businesses like yours. This is where keyword research comes in. You can use tools like Google AdWords Keyword Planner and Moz Keyword Explorer to find relevant keywords for your business. Once you know which keywords you want to target, you can start incorporating them into your website content, blog posts, and even social media posts.
Make sure you don’t stuff your content with keywords—this will not only turn off potential customers but also get you penalized by Google. Instead, focus on using keywords naturally throughout your content. Remember, the goal is to provide value to your readers, not trick Google into thinking your content is relevant when it’s not.
2. Optimize your website
After you’ve done your keyword research and are ready to start incorporating those keywords into your website, the next step is to make sure your website is optimized for search engines. This means making sure each page on your website includes the following:
• A unique title tag and meta description
• Heading tags (H1, H2)
• Alt text for images
• Internal links
If you’re not sure how to do this or don’t have the time, we specialize in SEO and offer SEO Consulting.
3. Publish high-quality content
If you want your small business website to rank higher on Google, you need to make sure you’re publishing high-quality content regularly—preferably at least once a week. But what exactly qualifies as high-quality content? Content that is well-written, informative, and engaging—basically, content that people will actually want to readett</p>. Bonus points if it’s also shareable across social media platforms! If writing isn’t really your thing or if you simply don’t have the time to write blog posts every week, consider guest blogging or hiring a freelance writer who can help generate ideas and produce quality content for your site.
4. Promote your content Once you have high-quality content published on your site, it’s important to promote it so people actually see it! Sending out email newsletters or linking to new blog posts in social media updates are both great ways to promote new content and drive traffic back to your site.
These are just a few of the many things you can doto start ranking higher on Google search results pages—but they’re definitely a good place to start! Just remember that SEO takes time and there are no overnight success stories when it comes to raising your rankings in search engine results pages. But trust us—it will be worth it when potential customers start finding their way toyour doorsteps!