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The #2 Burger Joint in the USA showed up in AI even before GEO was a buzzword.
“I used Google Gemini and asked for the best burger restaurant in Florida — and Brooks Burgers popped up first. I was like, ‘Oh my God… the AI answered with our place.’”
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Building high-performance digital systems
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THE RECIPE
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Brooks Burgers
WHY TODD HIRED US Why Brooks Burgers hired us
bottleneck
THE BOTTLENECK
In recent years, the fast-casual restaurant industry has faced significant shifts in customer behavior, heavily driven by the rise of third-party delivery apps and mobile-first ordering habits. As a result, Brooks Burgers was at a crossroads. While their physical locations boasted a fiercely loyal following of families and local burger enthusiasts, their existing digital infrastructure was fragmented. To sustain growth and capture a younger, digital-native demographic, they needed to pivot—bringing the warmth and customization of their in-store dining experience directly onto screens.
“We wanted to elevate our digital storefront to match the premium quality of our burgers. Today’s guests seek a frictionless, rapid checkout where they can fully customize their meals—from swapping toppings to choosing sides—without the frustration of a clunky interface. Our goal was to give our guests complete control of their ordering journey. With this digital transformation, we did exactly that.”
— Todd Brooks > Founder & CEO, Brooks Burgers
Brooks Burgers collaborated with us to build a modern customer experience, blending their rich heritage of award-winning, fresh ingredients with seamless modern convenience. Through a comprehensive digital overhaul, we aimed to streamline online ordering, reduce reliance on high-commission third-party delivery apps, and introduce a unified loyalty ecosystem that rewards guests whether they dine in, pick up curbside, or order to their doorstep.
The #2 Burger Joint in the USA showed up in AI even before GEO was a buzzword.
The Recipe Recipe
The Recipe
We built a fast, mobile-friendly website that handles online ordering across all Brooks Burgers locations.
To bridge the gap between physical brand equity and digital performance, Solve Design Create engineered a “System-First” infrastructure for Brooks Burgers that prioritizes frictionless transactions and AI-driven visibility. By integrating custom WordPress development with Toast POS, the brand moved from a fragmented digital presence to a high-performance business engine.
transformation:
Generative Engine Optimization (GEO)
The site was engineered for "AI-readability," resulting in Brooks Burgers being the first recommendation cited by Google Gemini when asked for the best burger in Florida.
Frictionless Digital Storefront
To match the premium quality of the food, the interface was rebuilt to offer a rapid, "thumb-friendly" checkout experience optimized for mobile users.
Custom "Burger-Builder" Menus
The system features multi-tiered interactive modifier menus, allowing guests to fully customize toppings and sides without the frustration of a clunky interface.
One-Click Native Transactions
High-definition "counter craving" visuals are paired with one-click digital payment layers like Apple Pay to minimize cart abandonment.
Integrated "Brooks Rewards" Club
A native loyalty ecosystem was built directly into the Toast POS architecture, allowing over 3,000 members to seamlessly earn and redeem points.
Intelligent Location Gateway
The "Smart Gateway" automatically routes customers to the nearest physical location—Downtown, Vanderbilt, or the Tavern & Grill—to ensure order accuracy.
Automated Upsell Pathing
The checkout flow utilizes clean modifier paths, making it simple for customers to add high-margin items like shakes or sides to their order during the transaction.
Third-Party Independence
By building a proprietary digital system, the brand retained 100% of direct revenue, reducing its reliance on "parasitic" high-commission delivery apps.
Operational Robot Efficiency
The digital system integrates with physical automation like "BellaBot," which can deliver 12 entrees at once, allowing human servers to focus on relationship-building and handshakes.
Ownership of Digital Real Estate
Moving beyond temporary campaigns, the project focused on building a permanent digital infrastructure that the owner controls, rather than "renting" visibility from third-party platforms.
See What We Built Together:
See What We Built Together:
Bringing the Counter Craving to the Screen
Solve Design Create transformed Brooks Burgers’ digital identity by pairing high-definition, craving-first food photography with sleek desktop screen recordings and side-by-side mobile mockups. This dynamic showcase highlights the website’s fluid layout, demonstrating how effortlessly users can navigate the smart location-routing gateway and complete a frictionless, 1-click checkout on any device.
GOOD SO ARE WE_
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- 5.0 on Google · 40 reviews
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What happens next_
- Send the form.
- We get you on the calendar.
- We meet live for one hour, human to human.
- 5.0 on Google · 40 reviews
- 12 years in business
- 500+ projects
Reach us_
