Before we sign any agreement, we go through a structured diagnostic process.
It's designed to answer one question:
1. Discovery Call — A 30-minute conversation to understand your business, goals, challenges, and expectations. No pitch, no pressure. We're listening.
2. Free Mini-Audit — If the discovery call suggests a potential fit, we do a free, no-obligation audit of your current digital presence. This typically covers your website, search visibility, competitive landscape, and content quality.
3. Fit Assessment — We evaluate whether we can deliver meaningful results within your timeline and budget. If the answer is yes, we present a proposal. If the answer is no, we tell you why.
4. Proposal & Agreement — If we're a fit, we present a detailed proposal with scope, pricing, timeline, and expected outcomes. Every change is a priced, prepaid Change Order (Constitution Article IV).
Understand that marketing is an investment, not an expense — Results take time, consistency, and commitment
Value honesty over hype — You'd rather hear the truth than a pretty promise
Are willing to partner — We do it WITH you, not TO you (Constitution Article V). We need your input, your feedback, and your collaboration
Have realistic expectations — We'll tell you what's possible, and you trust the process
Respect the Right to Decline — If we tell you something isn't a good idea, we have a reason. We might be wrong, but we're never dishonest
Explain exactly why — honest feedback is the least we owe you
Recommend alternatives: providers, tools, or approaches that might work better
Offer to stay in touch for future needs if your situation changes
Yes.
We've exercised our Right to Decline (Article VI) with clients who violated our agreements, refused to collaborate, or demanded unethical work. It's never comfortable, but it's always necessary.
Book a discovery call.
It's free, no-pressure, and we'll give you an honest assessment.
If we're not a fit, you'll know within 30 minutes — and you'll have some useful feedback regardless.
Sometimes.
We evaluate startups on a case-by-case basis.
If you have a strong product, realistic expectations, and a budget that matches the scope, we'll consider it. But we're honest about whether a startup-stage budget aligns with the work that needs to be done.