If you are not properly optimizing your site for search engines, using SEO, you are wasting a huge potential base of leads for your business. Beyond not showing up for ‘what you do where you do it’, we’ve seen many times where clients don’t even show up for their own name… That means people that are looking for you are unable to find you and end up finding businesses that are named similarly, or they may end up on a social profile of yours and be shown competition on your own assets versus ending up on your website and seeing your offers giving the highest potential for a conversion to paying business.
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